A Road Trip Game with Jeep®
June 28, 2016
Need some ideas to keep busy on a long road trip? Designers at FCA US LLC have found a new twist on the “I spy with my little eye…” game, by placing Easter eggs – little designs left behind to be found later – as a way to keep customers guessing.
Do you see the hidden gem inside of this headlight? It’s the design of the legendary seven-slot grille infused into the glass.
“Jeep ‘Easter eggs’ started with the ’11 Grand Cherokee,” Mark Allen, Head of Jeep Design, said. “We added small Jeep grilles inside the headlamp bulb shields. It was an off-the-cuff addition of a graphic to an otherwise standard piece. After that, we started sprinkling small graphics on various vehicles.”
“When we did the refresh on Wrangler, we added a small side profile of a Jeep climbing up from the corner of the windshield, which became a point of delight for the customer,” said Allen. “These small elements convey a human touch to our valued customers and seem to be appreciated.”
“These small elements convey a human touch to our valued customers and seem to be appreciated,” Mark Allen, Head of Jeep Design, said.
So, what’s hidden inside the various vehicles? We have a picked a few of our favorites to share.
A Willys Jeep painted on the wheels of a 2015 Jeep Renegade Trailhawk.
A map of the world-famous Moab Desert off-road area embossed in the center console tray of a 2015 Jeep Renegade.
A seven-slot grille stamped into the taillight lens of the 2015 Jeep Renegade Latitude.
The 2016 Jeep Wrangler ‘Black Bear’ Edition features a topographical Black Bear Pass trail hood decal. Black Bear Pass is a popular Jeep Jamboree trail in Telluride, Colorado.
There’s everything from a Willys Jeep painted on the wheels, to a map of the Moab Desert off-road area on the center console tray, to a seven-slot grille stamped into the taillight lens, all found on the Jeep Renegade.
The Jeep Renegade has dozens of hidden design elements, making it a fun vehicle not only to drive, but to discover from the inside out. Half the fun is discovering them yourself, so grab your keys and check your car for surprises.
If you’ve discovered Easter eggs in your FCA US vehicle, send it our way. You can use the hashtag #myFCAeasteregg on Instagram and Twitter or post a picture on our Facebook page. Join us on our hunt to find them all.