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Alter Your Perspective with FIAT

Creative camera angles showcase the 500X

September 1, 2016

FIAT’s new campaign uses unique camera angles to show off the size and capability of the 500X.

FIAT’s new campaign uses unique camera angles to show off the size and capability of the 500X.

The FIAT brand is getting creative with digital and physical kinetic shots, putting a new spin on its ads with a perspective-altering campaign dubbed “A Whole New Way to Look at Fiat,” for the Fiat 500X crossover.

“Provoking people to see FIAT in a new and fresh way achieved through creative techniques not used before in car advertising is also a reflection of our philosophy—do things different to stand out. And do them in a way that makes a meaningful difference,” Olivier Francois, Chief Marketing Officer, FCA – Global and Head of the FIAT Brand, said. 

Getting Creative

The creative and dynamic approach displays the fresh Fiat 500X in an original light. The unique angles also highlight the specific attributes of the Fiat 500X crossover, including 4×4 capability.

  • Using a forced perspective camera technique, “Dollhouse” and “Not a Toy Car” highlight the room for five and the cargo space.
  • The use of split screen for “Two for One” showcases the vehicle’s duality and capability for the urban explorer with innovation, functionality and Italian style.
  • “Take it for a Spin,” shot entirely with a GoPro, uses a unique rig giving viewers 360 views of the 500X’s ability to maneuver on various terrains based on the available all-wheel drive and traction control.
  • “Around the World” was shot using four simultaneous cameras and a custom rig attached to the car, with footage providing a unique dimension and depth of the surroundings.

Experience the videos for yourself here: 

  • Dollhouse: Just how big is the new 2016 FIAT 500X crossover? It has room for five, plenty of cargo space, plus available all-wheel drive and the highest possible IIHS Safety Rating in its class.

  • Two For One: The 2016 FIAT 500X Crossover, with available all-wheel-drive and stylish Italian design, it's both the car you need and the one you want.

  • Not a Toy Car: With room for five and plenty of cargo space, the 2016 FIAT 500X Crossover provides a whole new way to look at FIAT.

  • Take it for a Spin: The 2016 FIAT 500X Crossover, with available all-wheel-drive and Dynamic Selector Traction Control System, is the perfect car to take for a spin just about anywhere.

  • Around the World: The 2016 FIAT 500X Crossover, with available all-wheel-drive and room for five, that kind of capability can make the world feel a little smaller.

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    And with the highest possible IIHS Safety Rating in its class, the 500X Crossover is a whole new way to look at FIAT.

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    The 2016 FIAT 500X Crossover can take you and your friends just about anywhere.

“Provoking people to see FIAT in a new and fresh way achieved through creative techniques not used before in car advertising is also a reflection of our philosophy—do things different to stand out. And do them in a way that makes a meaningful difference,” Francois  said.

The videos feature the song “HandClap,” from the indie pop band Fitz and the Tantrums, as the soundtrack. The videos will air on the brand’s social channels, including YouTube, Facebook, Twitter and Instagram.