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Jeep® Adds Pickup Truck, Wagoneer and Grand Wagoneer

Highly anticipated vehicles will extend lineup

January 17, 2017

Jeep Crew Chief 715 concept vehicle

The Jeep Crew Chief 715 concept vehicle was built as a salute to legendary Jeep military service vehicles, in particular the Kaiser M715.

On the eve of the 2017 North American International Auto Show, FCA US confirmed that add a trio of highly anticipated vehicles to its product lineup: the all-new Jeep Wagoneer, Grand Wagoneer, and an all-new Jeep pickup truck.

FCA US will invest a $1 billion investment to retool and modernize the south plant of the Toledo Assembly Complex (Ohio) to build an all-new Jeep pickup truck and its Warren Truck Assembly Plant (Michigan) to produce the all-new Jeep Wagoneer and Grand Wagoneer. These actions are planned to be completed by 2020. More than 2,000 jobs also will be added to support production of these models. The added benefit of the investment in Warren is that it will enable the plant to produce the Ram heavy duty truck, which is currently produced in Mexico.

The Grand Wagoneer marked the beginning of the luxury SUV, giving buyers unheard of standard features, such as leather upholstery, air conditioning, AM/FM/CB stereo radios, added sound insulation and wood grain exterior trim.

The Grand Wagoneer marked the beginning of the luxury SUV, giving buyers unheard of standard features, such as leather upholstery, air conditioning, AM/FM/CB stereo radios, added sound insulation and wood grain exterior trim.

The announcement is the second phase of an industrialization plan first announced in January 2016. The plan called for the realignment of the Company’s U.S. manufacturing operations to fully utilize available capacity to respond to a shift in market demand for trucks and SUVs, and to further expand the Jeep and Ram brands.

“The conversion of our industrial footprint completes this stage of our transformation as we respond to the shift in consumer tastes to trucks and SUVs, and as we continue to reinforce the U.S. as a global manufacturing hub for those vehicles at the heart of the SUV and truck market,” said Sergio Marchionne, Chief Executive Officer of FCA N.V. “These moves, which have been under discussion with Dennis Williams and the rest of the UAW leadership for some time, expand our capacity in these key segments, enabling us to meet growing demand here in the U.S., but more importantly to increase exports of our mid-size and larger vehicles to international markets.

“The expansion of our Jeep lineup has been and continues to be the key pillar of our strategy. Our commitment to internationalize the Jeep brand is unwavering, and with these last moves, we will finally have the capacity to successfully penetrate markets other than the U.S. which have historically been denied product due to capacity constraints. In addition, these all-new products will reach new consumers, as well as those that have been part of the Jeep tradition,” said Marchionne.

The actions are subject to the negotiation and final approval of incentives by state and local entities.

Previously Announced Actions
In July 2016, the Company made two announcements involving production shifts at three plants to gain additional capacity for the Jeep Wrangler, Jeep Cherokee and Ram Light Duty Truck.

The first announcement confirmed a more than $1 billion investment and the addition of 1,000 jobs at its Illinois and Ohio plants. The Company will invest $350 million in the Belvidere Assembly Plant (Illinois) to produce the Jeep Cherokee, which will move from its current production location in Toledo, Ohio, in 2017. Approximately 300 new jobs would be created.

Following the move of Cherokee to Belvidere, the Company will invest $700 million in the Toledo Assembly Complex (Ohio) to retool the North plant to produce the next generation Jeep Wrangler. Approximately 700 new jobs will be added.

In the second announcement, FCA US announced that it will invest nearly $1.5 billion in its Sterling Heights Assembly Plant (Michigan) to retool it to build the next generation Ram 1500. In September, the Company committed to adding 700 new jobs to support production.

In total, FCA US has committed investments of more than $9.6 billion in its U.S. manufacturing facilities and created 25,000 new jobs to date since 2009.