Jeep® Teams Up with Paul George, USA Basketball
June 29, 2016
Jeep® brand launches the third annual Summer of Jeep with Paul George, USA Basketball and Sony/ATV Music Publishing songwriter and artist Morgan Dorr.
Ride along as Jeep® celebrates the story of NBA All-Star Paul George and the summer spirit that drives him forward.
Celebrate the freedom and adventure that comes along with the long days, late nights, and magnetic energy of the summer season with Jeep - The Official Vehicles of Summer.
The Jeep® brand’s third annual Summer of Jeep campaign features the brand’s 75th Anniversary Special Edition lineup for its signature summer-selling season.
The Jeep® brand has teamed up with USA Basketball and Sony/ATV Music Publishing to launch its third annual summer brand campaign. The campaign features USA Basketball Men’s National Team finalist Paul George in two of its three new spots. The fully integrated campaign includes a multi-faceted approach with general market, African-American and Hispanic on-air, retail and product executions, as well as print, digital, web, experiential and social elements that span across Jeep brand social media platforms, including Facebook, Twitter and Instagram. The campaign complements the year-long celebration of Jeep brand’s 75th Anniversary, which also includes special-edition vehicles that showcase open-air freedom, bold style and a new spirit of adventure as the “official vehicles of summer.”
The campaign debuted with two new 30-second television commercials featuring Paul George – “4x4Summer” and “What I Stand 4.” “4x4Summer” celebrates the adventure and freedom that arrives with the long days and late nights of summer – from days devoted to traveling unexplored paths to nights spent surrounded by friends – with music by Sony/ATV Music Publishing songwriter and artist Morgan Dorr performing the Jeep brand’s custom track “4x4ever” reimagined for summer.
The second commercial, “What I Stand 4,” features Paul George (with family and long-time friends) as he chronicles his basketball journey, while focusing on what inspires him. A third spot, “4 New Perspective,” which celebrates the Hispanic culture, will debuted the week of June 6. Both “What I Stand 4” and “4 New Perspective” feature custom tracks influenced by the original Morgan Door “4x4ever” piece.
“Positioning the Jeep brand’s 75th Anniversary Special Edition lineup as the official vehicles of summer gives us the opportunity to celebrate this brand achievement and highlight the open-air freedom that enables consumers to go out and enjoy the season to its full potential,” said Mike Manley, Head of Jeep Brand and Ram Brand, FCA – Global.
Schedule (subject to change) – USA Basketball Showcase presented by Verizon:
July 22 USA vs. Argentina TBA, Las Vegas, Nevada
July 24 USA vs. China Staples Center, Los Angeles, California
July 26 USA vs. China Oracle Arena, Oakland, California
July 29 USA vs. Venezuela United Center, Chicago, Illinois
August 1 USA vs. Nigeria Toyota Center, Houston, Texas
*Exhibition game times will be announced at a later date.
“We are extremely pleased to have the Jeep brand’s support of USA Basketball as we head into summer competition,” said Jim Tooley, USA Basketball CEO. “USA Basketball is proud to be a part of Jeep’s 75th anniversary celebration and featured in the brand’s fully integrated summer campaign.”
Fans can get in on the game by sharing their own #MyJeepStory on the Jeep brand’s 75th anniversary microsite, www.jeep.com/myjeepstory, in addition to Facebook, Twitter and Instagram. #MyJeepStoryprovides a platform for the brand’s passionate community and the wider world to join the 75th anniversary celebrations by sharing their own, authentic and inspiring Jeep stories – enabled by Jeep vehicles and embodying the spirit of the brand through the pillars of freedom, adventure, authenticity and passion. Throughout the year, fans and followers will have the chance to create a new #MyJeepStory via Jeep branded experiences and adventures. As part of Military Appreciation Month, veteran Noah Galloway, who recently appeared on ABC’s “Dancing with the Stars,” shares his inspiring and heartfelt #MyJeepStory, which can be viewed here. Music artist Ciara shared her #MyJeepStory earlier this year.
The #MyJeepStory campaign launched this year following the debut of the Jeep brand’s “Portraits” video during the Super Bowl 50 telecast. “Portraits” served as an acknowledgment to the many people, faces and moments that have shaped the history of the brand beginning in 1941. Its proclamation – “We don’t make Jeep, you do” – recognizes the global truth that the rightful ownership of the brand resides within its worldwide community of fans, followers and drivers.
Experiential efforts will further expand the campaign and support brand partnerships with USA Basketball (and many others through media). Starting in July, consumers will be able to take part in the Jeep brand “Summer of Jeep” experience during events to be held in Chicago, Denver and Atlanta. Highlighting the unique lineup of special-edition vehicles that celebrate summer with their open-air freedom, bold style and unique new spirit of adventure, this experience will include music and sports platforms to amplify the Jeep brand’s epic summer season while showcasing engaging product features.