The Chrysler Portal
January 24, 2017
“If you can dream it, you can do it.” The quote, from Walt Disney, still holds true today. That’s why FCA US called upon the millennial generation working inside the company’s design and engineering functions to collaborate on fresh ideas to create the next generation family transportation. From those ideas, the Chrysler Portal concept was born — created by millennials for millennials.
Millennials are tech savvy, environmentally aware and cost conscious. To balance those needs and to be an integral part of millennials’ lives, the Chrysler Portal concept is designed to maximize interior space with an impressive degree of flexibility between seating and cargo configurations; to enable users to include and expand their social media communities with seamless wireless integration between the vehicle and mobile devices; to take advantage of technologic advances in battery-electric powertrains and the growth of a rapid recharging network; and to deliver these capabilities in a powerful, high-tech form that uses LED lighting as a key design element, and not as a mere accent.
“The Chrysler Portal concept is backed by significant research on the millennial generation. Millennials have clearly defined that they want a vehicle that will grow with them as they experience life changes,” said Tim Kuniskis, Head of Passenger Car Brands – Dodge, SRT, Chrysler and FIAT, FCA – North America.
Millennials in the millions
The millennial generation is defined as people born between 1982 – 2001. In the next 10-plus years, one in three drivers will be a millennial and they will be at the peak of starting/having their own family. There will be 4 million more children than today.
Based on internal research by FCA US, millennials will want a vehicle that is reflective of their personality, offers value and flexibility, integrates advanced technology and is socially responsible.
Millennials are seeking practical and functional products that provide both capability and a sense of personal style. They also need affordability and look to own vehicles long term. As a result, they want a vehicle that can be upgraded as their lives change, and they expect seamless integration of technology in and out of the vehicle, including to home and other devices.
The Chrysler Portal concept is designed and engineered with all life stages and lifestyles in mind, including active/adventure, single, married/partnered, those with newborns and older children.
The Chrysler Portal concept explores the possibility of what a family transportation vehicle could look like for the millennial generation as their lifestyles evolve. The flexibility, adaptability and technology features also make it ideal for business and commercial applications, such as ride hailing, car sharing and delivery services.
Designed from the inside out, the interior of the Chrysler Portal concept offers the driver and passengers a “third space” – an open and serene atmosphere that provides an alternative environment between work and home.
Inside is spacious and modern. Premium seating comes standard for all passengers. The seats fold flat and slide on a track system for ultimate flexibility. This enables the seats to move the full length of the vehicle and, if needed, to be removed easily from the rear of the vehicle.
Battery-electric vehicle technology contributes to cabin spaciousness with a minimized engine compartment.
Technology is celebrated throughout. Screens can be positioned throughout the interior for ultimate passenger engagement. Up to eight docking stations, located in the instrument panel and seats, can be used for charging and securing mobile phones and tablet devices.
The Chrysler Portal concept takes a new perspective with a clean, simple yet strong design and a strong, planted stance.
The Portal’s exterior design is anchored by illuminated, portal-shaped side openings with articulating front and rear doors for easy loading and unloading.
The lighting on the Chrysler Portal concept is an interactive experience, as well as a communication tool. Portal lighting is available in infinite colors that can be tailored for personal, business or drive settings.
The Chrysler Portal concept is estimated to have more than 250 miles of range on a full charge. A lithium-ion battery pack is integrated into the vehicle underbody that can be recharged for 150 miles of range in less than 20 minutes.
The Chrysler Portal concept is capable of semi-autonomous operation and the driver has the option to turn driving control over to the vehicle under certain highway driving situations. The vehicle is equipped with an array of sensor technologies that constantly monitor conditions outside and inside the vehicle.
There are more than 20 available technologies designed to engage, inform and connect the driver and passengers. The Chrysler Portal concept provides an adaptable and upgradeable user experience that anticipates the needs and can evolve with lifestyle changes and technology advancements.
Infotainment, sensor and software systems include such features as facial recognition and voice biometrics; Vehicle-to-X (V2X) communication enables vehicles to “talk” to each other; features seamless vehicle integration of personal devices, such as phones, tablets, cameras and wearables; community sharing enables passengers to share music, images, videos and more with other passengers.
While the Chrysler Portal may be just a concept for now, the future is born from dreams and the Chrysler Portal is proof our future generation of engineers and designers are already working to make their dreams come true.
To learn more about the Chrysler Portal, visit the Chrysler Portal concept microsite.