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Town & Country Best in J.D. Power’s Initial Quality Study

August 5, 2014

When trying to decide which restaurant to eat at or which new TV to buy, the best reviews tend to come from people who have actually been there or experienced it. Sometimes it boils down to one simple question, would you buy it again?

Feedback is in from owners of the Chrysler Town & County, and it ranked highest among minivans for the third time in four years in the J.D. Power 2014 U.S. Initial Quality Study (IQS).

The IQS is based on responses from more than 86,000 owners of 2014 model-year vehicles after 90 days of ownership. The study asks customers to identify issues with their vehicles’ design, as well defects.

“This is the third time in four years that Chrysler Town & Country leads the Minivan segment in this quality survey,” Doug Betts, Senior Vice President—Quality, said. “It reflects the commitment of employees who develop, build and test these vehicles and their recognition that every employee has a role in continually improving the quality of our products.”

The Company’s ultimate family vehicle, the Chrysler Town & County, was significantly updated for the 2011 model year and previously achieved the highest ranking among minivans in 2011 and 2013.

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The Dodge Challenger also ranked at the top of the Midsize Sporty Car segment for initial quality in the same survey. The Challenger was updated for the 2011 model year and also led its segment for initial quality that year.

“While the Dodge Challenger’s legendary performance and style initially attracts shoppers to the car, its quality has a direct impact on loyalty and owners’ willingness to recommend Dodge to their friends and family,” Betts added. “Challenger buyers happen to be some of our most passionate and enthusiastic owners so this is a significant benefit to the brand.”

The 2014 Ram 1500 and Dodge Grand Caravan also performed well in the study, ranking among the top three vehicles in the Large Light Duty Pickup and Minivan segments, respectively.

The IQS study, now in its 28th year, is based on a 233-question survey conducted between February and May 2014.