FCA US Tops the 2015 Strategic Vision Survey
August 14, 2015
Six 2015 model year vehicles won their respective segments for total quality:
- Dodge Challenger–tied for first in Specialty Coupe segment
- Dodge Charger–Full-Size Car
- Dodge Durango–Mid-Size SUV
- Jeep® Wrangler Unlimited–Entry SUV
- Fiat 500–Small Multi-Function Car
- Fiat 500e–Small Alternate Powertrain Car
The 2015 Dodge Challenger–tied for first in Specialty Coupe segment.
Strategic Vision President Alexander Edwards sits down with us to discuss results of the 2015 Total Quality Index™. He explains the importance of looking at quality from more than one aspect.
The 2015 Dodge Charger led the Full-Size Car segment.
The Dodge Durango won its segment in the Strategic Vision study for the third consecutive year.
The 2015 Jeep® Wrangler Unlimited led the Entry SUV segment.
The 2015 Fiat 500 led the Small Multi-Function Car segment.
The 2015 Fiat 500e led the Small Alternate Powertrain Car segment.
The Dodge Durango won its segment for the third consecutive year while the Dodge Charger and Jeep Wrangler Unlimited both lead their segments for the second year in a row.
Strategic Vision’s TQI is based on responses from more than 46,000 owners of new 2015 model year vehicles. The quality study includes more than 155 specific aspects of the customer experience to form a unique and complete measure of the total ownership experience.
“This is the first time FCA has ranked highest in the 20-year history of the Total Quality Index and were honored to receive this award,” Matt Liddane, Vice President—Quality, FCA-North America. “Our unwavering commitment to the highest level of quality as a company is being recognized on a national level while our world-class vehicle lineup continues to attract new customers as well as those who have been purchasing our products for years.”
According to San Diego-based research firm Strategic Vision, the TQI score is a holistic measure that encompasses positive and negative product experiences. This includes reliability, actual problems, driving excitement and other measures that collectively are energized by the emotional response associated with the aggregate of all those experiences—hence Total Quality.
“FCA has incrementally risen from one segment leader in 2010 to six segment leaders in 2015,” Christopher Chaney, senior vice president for Strategic Vision, said. “Though at Strategic Vision we often preach about looking forward, it’s hard to not be in admiration of the turnaround achieved by FCA company employees.”