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Music Artists Push FCA US to 2.5B YouTube Views

September 15, 2015


“See You Again” (Wiz Khalifa ft. Charlie Puth) as part of the “Furious 7: Original Motion Picture Soundtrack” (Atlantic Records/Universal Pictures)

The ongoing collaboration between FCA US and New York and Hollywood’s top music labels has pushed the automaker’s presence in official YouTube music videos for Wiz Khalifa, Meghan Trainor, Miranda Lambert, Mötley Crüe, Echosmith, Jason Aldean and many others to a record 2.5 billion views.

“Reaching more than 2 billion views is a significant feat – it’s like the viewing equivalent of 20 Super Bowls,” said Olivier Francois, Chief Marketing Officer, FCA – Global.”

In fact, this summer served up one of most successful partnerships – between the Dodge brand, Atlantic Records and Universal Pictures – with the official music video “See You Again” (Wiz Khalifa ft. Charlie Puth) as part of the “Furious 7: Original Motion Picture Soundtrack.” The music video, which includes the Dodge Charger and Dodge Challenger, has surged this summer to become the top viewed video of 2015 globally*, amassing more than 860,500,000 views since its debut this past April.

  • Dirt Road Anthem, Jason Aldean, (Ram brand/Broken Bow Records)

  • Sexy People, Arianna ft. Pitbull, (FIAT brand/Sony Music)

  • Let’s Ride, Easton Corbin, (Ram brand/UMG)

  • Kickstart My Heart 25th Anniversary Special Edition, Motley Crue (Dodge brand/Eleven Seven Music)

  • Stupid Love, Jason Derulo (Jeep brand/WMG)

  • Kush, Dr. Dre ft. Snoop Dogg, Akon (Dodge brand/Interscope Records)

  • Bright, Echosmith (Jeep brand/WMG)

  • Guts Over Fear, Eminem ft. Sia (Dodge brand/Interscope Records)

  • Peanut Butter Jelly, Galantis (FIAT brand/Atlantic Records)

  • One Last Time, Ariana Grande (FIAT brand/Republic Records)

  • Good Time, Inna ft. Pitbull (FIAT brand/WMG)

  • A Place With No Name, Michael Jackson (Jeep brand/Epic Records)

  • I Really Like You, Carly Rae Jepsen (FIAT brand/Interscope Records)

  • Little Red Wagon, Miranda Lambert (Ram brand/Sony Music)

  • Like I'm Gonna Lose You, Meghan Trainor ft. John Legend (FIAT brand/Epic Records)

  • Papi, Jennifer Lopez (FIAT brand/Island Def Jam)

And the Hits Keep on Coming:

Unpack Your Heart, Phillip Phillips (Ram brand/Interscope Records)

Marvin Gaye, Charlie Puth ft. Meghan Trainor (FIAT brand/WMG)

Great Big Storm, Nate Ruess (FIAT brand/Atlantic Records)

Face Everything And Rise, Papa Roach (Dodge brand/Eleven Seven Music)

Spark The Fire, Gwen Stefani (FIAT/Interscope Records)

If U Slip, You Slide, Shaggy ft. Melissa Musique (FIAT brand/Ranch Entertainment)

Matrimony, Wale ft. Usher (FIAT brand/Atlantic Records)

T.H.E. (The Hardest Ever), Will.i.am ft. Mick Jagger & Jennifer Lopez (Chrysler brand/Interscope Records)

More recently, the Chrysler brand teamed up with Interscope Records for the official red band trailer with Dr. Dre and Ice Cube introduction for the current box office blockbuster “Straight Outta Compton”. Meanwhile, under its partnerships with Warner Music Group, Universal Music Group and Sony Music, and their respective labels/divisions, FCA US LLC continues to collaborate with the music world’s biggest recording stars, across genres to organically feature vehicles in music videos. Push “Play” to check out the playlist:

“We want to lead, we want to innovate – it’s our culture at FCA,” said Francois. “Music is one of the strongest ways we have to authentically align a brand with the relevance of a moment and open up a dialogue with Millennials.”

*Source: https://en.wikipedia.org/wiki/List_of_most_viewed_YouTube_videos